Below is the questionnaire which I handed out to my sample of ten participants. The sample is unbias with Seven boys and five girls to produce fair results. I asked participants who are young teenagers to young adults (15- 25years) as this is the "young market". My research was carried out during two days and evenings, using open (self-explanatory) and closed ("yes/no") questionnaires. The aim of this questionnaire was to gain knowledge of how popular the Pop genre is amongst young adult markets and how they consume music the most, through the use of old or new technologies. (Click on below images to see closer...)
Questionnaire & Results;
Here is screenshot of the question that I have asked some of the audience.
Here is screenshot of the question that I have asked some of the audience.
The main people that I asked were from my college so mostly of them was the ages of 18 to 19 although this gave me a uneven thought of what kind of people listen to pop music because pop target audience are ranges from about 15 to 25 a huge common of the people that buy pop music and watch pop music videos too. This means that the older teenagers and young adults are the once mostly interesting pop music and are the main target audience. From these results the average pop fan is 18 to 19 years old.
The first graph show the average of pop fan is a male, and the second graph shows that the average of pop fan is a white female and male. This connects to the genre of pop music which is mostly subjugated by white artistes so this connection will help me make decisions by looking into videos which relates to other white artists from the same genre which a young white female and male will be listening to. Although what I have notice that is females like to look at artiste’s image so the image will be significant for the young people.
One of the questionnaires I asked was "Do you lisen to pop music?" and most of them said “No” and half of it said “Yes” this shows the results have come out as Pop being most well-liked with the audience’s that I asked.
The question I ask again was "Do you prefer….. Lively/ fast music video or calm/slow music video?" with the replies of "18", "19" which informed me of the general people were and if they reproduced their music choice and decisions about my music video thought.
This question was about “Do prefer music video which is serous or funny?” most of people I asked liked the serous because they found it very interesting and make them relate the video is kind realised to them and other liked the “Funny” as they found it appealing to them.
The question I asked was “Do you like music video that included especial effect or animation?” the most people picked “Animation” because they said without it, it won’t make good video and others picked especially effect because they found it interesting to have “Especial effect” on the video hey watching.
This question I asked was “What do you use most to view music video? Ask you can see the result, most of them picked “Online” because they are access to internet everyday so they liked to watch online and other picked “Music channel” because they don’t got time to watch it online so they prefer to watch music channel.
The question I asked was “Do you prefer abstract video or just one’s that go with the lyrics?”As you can see the result most of them chose abstract because they said it’s not go video that go with lyrics and other picked the one’s that go with the lyrics because they said they found it easy to understand what the song or the video about.
The question I asked was “Are there any themes or colours you would like to see in music video?” “Dark themes”, “Bright themes”, “Mixed themes Colours”, as you can see the result most of the people I asked the question picked the “Bright themes” they said it makes more clear about the music video, others picked mixed themes colour because it’s interesting to see the video that’s got mixed themes colour, although one person has picked “Dark themes” the person said they like the mystery video that has dark themes. The question I asked was “What emotional do you like to see presented in a music video?” “Happiness”, “Sadness”, “Angry”, “Other”, as the result showing on the graph most of them picked “Happiness” because they said they like music video that has got “Happiness” and some of them picked “Angry and Others” as they don’t like video that has got happiness or sadness they liked other instead.
The question I asked was “what media technique that used in music video and if they believe is the most enjoyable and attractive aspect when viewing the music video?” By asking this question I have given them a choice which they can rank 1 to 5 or being most and 5 being least. So here how the boys and the girls rank this question.
In this question I have asked them about “1 example of popular music video they have remembered or enjoyed?” and here is what they said.
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