Friday, 25 March 2011

Codes and conventions of animated music videos

After analyzing all these music videos it has become clear that like all music videos, animated music videos follow a generic set of codes and conventions fitting the intended genre and creating an atmosphere intended by the director. From these videos I have found a list of factors that are common in all the animated videos.
  • Very little or no diegetic sound, audio dominated by the music track. Either very few shots often with one lasting the majority of the video or shots similar to those of a normal music video.
  • Mise en scene is used strongly mainly with props, often relating the narrative of the story and lyrics.  The visual narrative of the videos often includes a journey.
  • Editing is always matched to the visuals, with fast paced editing for fast paced music and slower editing for slow music  I will have to consider all these factors when story-boarding and animating my video.
In today’s lesson I have looked at different types of animation music video which inspired me to make my animation music the some way as music video’s I have watched. Before doing the research about the animation music video I think to do simple music video then I have realised that I want to make something different from other people and I have chosen to create animation music video like comic book.
There are lot of animation music videos I have looked at and make me want to create mine the some.
All the animation music I have seen are different because of the slides has used while actually making it the animation video. Although the one I want mine to look the some is the fist animation video I have taking screenshot because it seems all simple and good to watch. Also it makes the target audience simple.
The genre of music this band produces is pop and option but this adaptation here is there acoustic adaptation of it creating the animation music video makes the audience feel, more suited to animated videos. Although the slow paced visuals and dark/depressing environment mirror the feel of the music. However the narrative is something the director has very effectively used this kind of narrative in here to create a video that will resonate with the viewers when the watch it.

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