Thursday, 28 April 2011

What kind of media institution might distribute your media product and why?

I think that my media product could be distributed by IPC Media. This is because IPC Media is a particularly media institution in the UK, because they already distribute media products that relate to my magazine such as NME. Also they publish other magazines of the same type and genre as mine and it is aimed at the same age and social group as my magazine. However these are other media that would be linked to IPC media with magazines these could be the internet, for example, NME have their own music website where people can buy the magazine and find previous editions and other information they need.





However in the TV advert; such as magazine can be advertised in the TV as many ways which makes the marketing and producing more sales.
 For example; IPC Advertising offers people access to IPC Media's unparalleled range of print and online brands.  Their leading magazine portfolio reaches 27million UK adults and their online brands collectively reach 20 million users. So whether people are looking to engage with magazine, up market or mass market magazines; or to target a specific brand or interest, tap into our authority, expertise and unrivalled audience insight. And they provide magazines with unique, creative and innovative advertising solutions to meet all their communication needs.

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