During in the lesson i have done a research about the different music video convenstions and the genre of music as i have make my point view in blow.
Pop: videos are more often than not extremely positive, intense and high-speed swiftness which makes them attractive to a youthful audience. This means that if the lyrics and the rhythm of the music are sadder the entire tenor of the video will be brought downwards but it will still be fairly intense and the artist would almost certainly be in a more urbane outfit than if the video is more optimistic.
Pop: videos are more often than not extremely positive, intense and high-speed swiftness which makes them attractive to a youthful audience. This means that if the lyrics and the rhythm of the music are sadder the entire tenor of the video will be brought downwards but it will still be fairly intense and the artist would almost certainly be in a more urbane outfit than if the video is more optimistic.
Ø Intense and colourful locations and illumination.
Ø The camera pans and zooms to catch the movement and feeling of the artist.
Ø Close ups of the artist are used to show the happy feelings.
Ø Artist or band performs in some way usually by actually lip syncing the words of the song.
Ø Although there is routinely a dance series which exemplifies some of the lines.
Ø There are not more often than not any tools currents not many pop or rock bands in fact play their own tools.
Ø There are often many costume changes throughout the video.
Rock: the illumination and the location are frequently extremely dark charitable the music video a strange and on edge tenor.
Ø The bands are regularly performs in their music video. Although their concerts are frequently extremely dark and the artists are regularly dressed in black, with manifold and dark make up on their faces adding to the stereotypical Rock/Metal look.
Ø Sometimes there is a narrative which will reproduce the dark sad tenor of the music and the lyrics.
Ø There is a range of close ups that also shows the main artist singing and other band mates the stage as well as wide shots of the entire band.
Ø They also use Special effects those used sometimes.
Ø The main thing that use their videos is that the editing which is the speedy rated the shiny the difficult and the noisy and quick music
R&B: there are frequently a mixture of narrative and concerts and the entire band carry outs and previous times just the major singer. This means that the R&B music videos do have a narrative they are a lot quite representative and do not factually go after the words.
Ø There is a range of close ups to show the major artist singing and other band mates performing as well as wide shots of the whole band.
Ø The colour that used in the video changes this means that it depending on the words of the song and the rhythm of the music it can be intense, dark and sometimes black and white.
Ø Those are used a special effects.
Ø They also used a editing usually fairly fast paced depending on the tune.
Ø There is band wears informal clothes.
Hip Hop: there are for no reason actually a sturdy storyline in Hip Hop videos this means that it is more about a huge social gathering with attractive women in insufficient outfits and lots of high-priced things such as devices. Although the colours that used in the videos are frequently quite intense this regularly highlighting all of the high-priced things like jewellery and brand named clothing.
Ø As the location is regularly a social gathering there are often lots of people dancing and regularly current.
Ø They also use a close ups which shows the artists possessions like high-priced jewellery and also to show their singing the lyrics.
Ø There are mostly wide and long shots are also used so that we can see a lot of expensive things.
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