Statement of Intent

My name is K Abdi and I am creating a blog to present my A2 Media coursework on music video and the products involved. I will be working my own and I will produce a music video, music website and cover magazine. However before I can start my project I must research the music industry looking at existing products and target audiences. I will also plan and organise the project to ensure I have a role to play and it gets complete on time.

I am doing this project as it is part of the A2 course in media. I have decided to continue doing media as I enjoyed the subject last year, producing a magazine and using the various technologies such as Photoshop and cameras. Also I enjoyed creating a portfolio to go along side my work, so I think I will enjoy creating a portfolio again this year.

Therefore I have chosen to use Blogger.com to create my blog as I found it very hard to use at first but now it seems simplest and easiest website to use out of the range I come cross. Although Blogger.com allows me to put in videos and images which is very important pieces in my coursework, Blogger.com was suggested to me to use for first time bloggers as it was very easy to use and had an organize layouts.

I will use a range of resources all through to the project to help in the different areas which I will use the internet a lot for research and publishing my video on my blog, YouTube and possible social network sites. This will help to get as much as pertinent information as possible.

My project will take no longer than 3 weeks as that is when the deadline is. I hope to get my project finished on time or even before the deadline. I also hope that I work well in my own and that I get a good grade at the end. I will ensure this happens by organising and planning well with my own and working hard.

mood Board

 

Today when I was In the lesson I Have though of doing mood board for my magazine mood board to help me what can shot's or images I would be using for the music video product. So I though of doing  2 different mood boards which I mad to try and detain what emotion I wanted to use in the video to represent. I also wanted to make a link between fantasy and reality with an element of confusion. I wanted to make my music video have a bend at the end. However this mood boards show the locations I want to film at and inspiration I have got from other music videos and films to help me to develop my story line further.  Although there is a reoccurring theme of clowns throughout the mood board as this is how I want one of the main characters to be dressed as a rock star is a major part in out final idea.

For the duration of the research and planning process I looked into the different sorts of music magazines and what genres they are connected to. I decided that I was going to create a magazine on my music tastes so that I would have a better understanding of my audience.

The magazine that I felt I would like to purchase were magazines such as: NME, etc…  So I decided to have a similar magazine to these. Following the clear conventions of music magazines, I have made many editorial decisions, such as the style of attend to of my themes, the colour theme, and the layout etc… The colours are neutral to encourage each gender to buy the magazine; this will make the audience also the reader knows that it is concentrating at one exact gender. I used straight style of attend to which would reason the reader to undergo as though they are involved in the magazine contents. By putting all of these conventions together I have created a magazine which I could be proud of.

 My Mood board represents the genre of Pop/rock. I used bright colours on my mood board as there is an iconology that pop is associated with bright and colourful colours. This is the first thing I think on when I think of Pop, bright Colours.The light, bold and bubbly colours represent the music of pop. I added a photo of mine and some of the images that I research on.  Although I have used Michael Jackson image because he is seen as the King of Pop music. With his image on my mood board it will be clear to the audience of the genre of Pop.  Also the image of Avril Lavigne is used as she is the most recent artist who sings the pop genre and is very successful.

Her video “anything but ordinary” is strong in the representation of the Pop genre due to the colorful and set.Penetrated “Pop Genre” into the Google search engine and found the image of pop/Rock this means that the pop genre logo and the symbol of the colour symbolizes the love for the genre of pop, which in fact stands for well-liked, which I bracket together with music that is well loved, therefore my choice for the using those image in my mood board as well as it representing the genre pop.I also included rainbow background with guiltier piece which makes stand out the pop genre it’s also because the greater part of the Pop fraction occupation are showed in colorful, which I think represent as part of the pop genre, owing to the image being colorful, which could be linked to a younger audience, This I thought reflected the thought that Pop is targeted at younger audiences owing to the fun, light, and colorful images which are associated with the genre.

What kind of media institution might distribute your media product and why?

I think that my media product could be distributed by IPC Media. This is because IPC Media is a particularly media institution in the UK, because they already distribute media products that relate to my magazine such as NME. Also they publish other magazines of the same type and genre as mine and it is aimed at the same age and social group as my magazine. However these are other media that would be linked to IPC media with magazines these could be the internet, for example, NME have their own music website where people can buy the magazine and find previous editions and other information they need.

However in the TV advert; such as magazine can be advertised in the TV as many ways which makes the marketing and producing more sales.

 For example; IPC Advertising offers people access to IPC Media's unparalleled range of print and online brands.  Their leading magazine portfolio reaches 27million UK adults and their online brands collectively reach 20 million users. So whether people are looking to engage with magazine, up market or mass market magazines; or to target a specific brand or interest, tap into our authority, expertise and unrivalled audience insight. And they provide magazines with unique, creative and innovative advertising solutions to meet all their communication needs.

Video Analysis- Music Video Conventions

Today while i was in the lesson I have done a little research about the song i want to use and how the  music conventions are this mean thst the characteristic movies which are figures and conventions for music videos. However I have researched three or four different music video that into so, as an individual  I can use these music video that I have research on to my benefit when producing my music video. On top of this it will assist in my analysis of existing music videos.  Although I did talk about these points as an individual to assist myself as well.

The genres of music have their own music video style and certain things such as setting, clothing and lighting are recognised symbols I expect to see and It is obvious that music videos are used promotional cloth consequently it is frequently a command for their to be close ups of these artists to make it clear who they are and encourage them.

As some of the artists expand their own star icon. However there are also probable to be a proposition of voyeurism created in the video.

Music

• The music  video will constantly create employ of the rhythm of the track to force the expurgation
• This  might highlight fussy sounds from the track by fore fronting confident tools

Lyrics

• As noticeable as it might sound it is significant to produce a connection between the lyrics and the visuals, with the visuals exemplifying, magnifying the lyrics.
• As they assist to found a all-purpose  undergoing or frame of mind or a common sense of theme substance
• The key lines may play a part in the visuals but rarely will you get a literal response

Genre

• Some pieces of music are difficult to categorise and therefore the video needs to emphasise its distinctive features, being reflected in the mise-en-scene
• certain themes will be appropriate in certain genres which will also be reiterated in camera and editing styles

Camera Work

• this includes how the camera is used also  how it is sequenced will impact upon its meaning
• this my include the camera angles, movement and distance done well will give it the lively feel

Editing

• It is significant that you motion picture to edit-the most common editing styles being fast cut montage, which give confidences frequent sightings
• narrative is often bitty
• digital effects such as straitening and lucidity can often be used to good effect
• This may also include sluggish- rate editing will have gentle changes which assist to found the frame of mind. 

Storyboard for my music video

Although I have drawing the storyboard and I have make notes how am I going to take an images of each individual scene so that I can create and Animatic of shots to help me build the music video I  making my final product.Although my media Studies creative project I propose to produce a music video for a film Future History.

I have decided upon the Music video genre because as a production individual I feel it is an exciting and appealing genre. However the elements involved in a music movie are, the human voice, sound effects, music and mystery. In pre-production I will be thinking of ways to create these elements with a minimal budget and small production players. Although I wish to make a Music video a uneven period of around two or three minutes.

If it is possible in editing, I propose to make the music video have an exact period of or two or 3mins 20 or 30secs. In addition to I think this would be a good way to bind into the mystery of the film because many music films that involve mystery have hidden clues within the film.

The storyline behind my music video is, one teenage who’s trying to have an ordinary life this means that tying to have an ordinary life is being anything is so much fun and people don’t have to be a certain way to impress other people. If they like someone for being who they are then that’s grant. But if they don’t then that’s great too, their loss...should never be an afraid to be who they are ...express their self proudly and don’t take any criticism from on one.

Furthermore Although I am doing a music video the main story and plan does not have to be described totally in the whole music film clip and I can portray the main themes of the m music film using text narration which will be dealt with in post production editing.

The audience I am appealing to be is 15+ cinema audiences. Although I think my music film will appeal to teenagers above the age of fifteen because it involves the music, mystery and characters close to their age which they can relate to. I also feel that my most prominent audience will be girls of this age and above, my reason for thinking this is that most male girls of 15-25 enjoy mystery and sad stories more than males of the same age.

My music video could be similar with other music videos such as the anything but ordinary album by Avril lavigne, unwritten album by Natasha bedingfield, blah blah blah album by Kesha. I feel these music videos are easily similar to my idea as they all hold the same main themes of adventure mystery.However my main difference is from these music videos and it will be that I will not have exciting railway wagon pursue but I will replace these type of pursues with on foot exciting chases using a normal screen.

My necessitate an extremely small production players of around three people which I already have. I have decided on the roles of responsibility as thus; Mina– Technical me because I am an individual who doing my thing,although I will the editing and the director of Cinematography, also I will be the  Producer, Co – Director, even the props Manager. In terms of acting I aim to do most of the acting my selves to eliminate dependency on other people which in event of absence could slow down production.

The equipment I require will be a camera work and editing suite. It was my own production and most of this equipments betweenme so Iwill need this provided for myself to finish the camera work and editing. Therefore the ethical issues I may come across in this film may be the issue of teenagers doing stunts and having relationship problem. 

Today before starting to film my music video, I had to create a storyboard so my music video would be original and make certain my music video has all the essential shots that I want to use and I require for the music video to be an accomplishment. I also decided to draw my storyboard and give a small Annotation to what the shots are doing and what type of shot Ii have used. Creating the storyboard gave me a better idea of what I want my music video to look like.

Final project

This A2 media project I created a music video with an existing song, also music website as well as magazine cover.

1th

If it doesn't work the video I  put on this page , do click the link below http://www.youtube.com/watch?v=Gr_B2YVXhi8 to see the video.


2th
Also if you want to see my music website,do clcik the link below,http://www.wix.com./iskuroon/future-history to see the website.

 3th  

the final magzine cover

Final Storyboard

Today I have decided to draw my final storyboard images for each scene because wanted to know where exactly each scene should go.  Although this storyboard is important for me to produce because it gives me a selection of each point in my music video. Therefore my final storyboard comprises a few lists of shots numbers and shot durations, also Information about the shots and characters in the scene.

My storyboard is made up with 27 shots  but some of the shots are similar so I  have decided to draw the main shots that I wanted in my music video, but as I am making my music video I will include these other shots I have mentioned to make it look better by using more shots in between those 15 shots below, so in order to make my music video even improved.

So here is my storyboard-

For example the Article avril lavine http://www.youtube.com/watch?v=yKOgpaf9sOA like to use an informal town setting shown in her video leave before the lights come on: http://www.youtube.com/watch?v=Dg_7TL5PAzA article Natasha Bedingfield also has a similar video filmed in a town centre, so this makes the music video look magnetizing.

This story board has been improved slightly and I have added more details which need to be added.  However I haven't followed these music vidoes I have looked at, so I decided to make unique style in my music video.